版权许可的创新解决方案 Innovative Solutions for Copyright Licensing Around the World Presented to: The Honorable Chinese Delegation August 9, 2010 Agenda  Introduction of CCC attendees  Copyright Clearance Center Overview  License Management – Rightslink – Rights Central  Discussion Introduction  Gwen Chasan – Vice President, Operations  Ed Colleran – Senior Director, International Division  Debra Mariniello – Director, Rightsholder Relations and Inventory Strategy Copyright Clearance Center Overview  Built by the Rightsholder Community – Formed at the suggestion of US Congress in 1978 as an independent not-for-profit organization – Created by publishers and authors – The largest collection of rights in the industry  Over 400 million individual rights managed  Plus e-books, blogs, graphics, images – Reproduction Rights Organization(RRO) for the US – Over billion in royalties paid over last 15 years Copyright Clearance Center Overview （见附件图一） CCC: A Year of Growth and Innovation （见附件图二） Markets（见附件图三） Innovative Academic Solutions  CCC has been licensing to academic institutions for decades, generating tens of millions of dollars in royalties annually  CCC offers solutions for e-learning environments, course management systems, electronic course materials, and more  Annual Copyright License for academic institutions – More than 2.5 million international titles and growing – Licensed by a wide range of institutions  Rightsconnect® Partner Program for seamless licensing – Open API to integrate with third-party application systems Global Business Solutions  CCC licenses corporate employees in 180 countries  Diverse types of content and licenses covered by Annual Copyright License – Print and digital uses, multinational, collaboration, text and images – Extensive repertoire of STM journals and books  Rightsphere® enterprise solution – Manages rights and answers employee licensing inquiries  Working closely with Special Libraries Association, Pharma Documentation Ring, American Corporate Counsel Association and others Global Business Solutions  CCC licenses corporate employees in 180 countries  Diverse types of content and licenses covered by Annual Copyright License – Print and digital uses, multinational, collaboration, text and images – Extensive repertoire of STM journals and books  Rightsphere® enterprise solution – Manages rights and answers employee licensing inquiries  Working closely with Special Libraries Association, Pharma Documentation Ring, American Corporate Counsel Association and others International Rights Access  Print and digital  Academic and commercial rights for both internal and external uses  Royalties determined by Reproduction Rights Organization (RRO) methodology  Bi-lateral agreements with several RRO’s worldwide  Licensing models vary by country Advocating for Copyright Compliance  Extensive copyright education programs – For businesses, academic institutions, rights owner and general public – 450+ academic and 430+ corporate customers participated this year – Independently and in partnership with Association of American Publishers, STM, Text and Academic Authors Association and others  Online educational seminars  “Beyond the Book” program for authors and publishers  Copyright Central: library of copyright education tools and resources  “OnCopyright 2010” conference on the evolving world of copyright  Supporting legislative activities  Copyright awareness programs CCC provides extensive copyright education programs to help companies and individuals understand copyright rules and their obligations under copyright law. We find that most people want to comply with copyright regulations but often times don’t understand what they are or how to get permission. Our educational services organization is dedicated to teaching companies and individuals about the rules of copyright and to show them how they can easily comply with those rules. We work independently and as well as in partnership with AAP, STM and others. We reach our audiences in many ways including: We regularly conduct online Educational Seminars. For example, on April 14th, we are hosting an online web seminar for rightsholders on the GBS settlement to help them understand what they need to decide by May 5th. Beyond the Book programs offers advice to authors an encourages respect for intellectual property and the principles of copyright law. Copyright Central is an online copyright educational resource that is part of our web site copyright.com. It includes our blog and an abundance of tools, templates and reports for anyone interested in the principals and practical applications of copyright. We are active participants in legislative activities that involve copyright issues. We also actively support US publishers in protecting and enforcing their rights through the courts and in generating publicity to help increase awareness of copyright law. We hosted OnCopyright 2008 – a conference on the evolving world of copyright as is related to the arts, society, technology and the law. Copyright.com  CCC’s eCommerce portal – 1 million visitors annually – 8 million page views – million in pay-per-use transactions  Meets the needs of all types of users – Business and academic content users – Publishers and authors – Services providers and other partners  Free educational tools and resources Rightslink Flexible licensing at the point-of-content  Streamlines and automates licensing process  Helps publishers monetize content  Improves customer satisfaction  Increases operational efficiencies  Frees staff to focus on higher-level, revenue-producing tasks  Rightslink is a transaction engine that resides on the publishers website next to the publishers content  It makes it easy for customers to license content according to the publisher’s business rules License Management: Rightslink and Right Central（见附件图4） Rightslink Launches Directly From The Publisher’s Website（见附件图5） Licensing Options & Pricing are Set by the Publisher（见附件图6） Publishers Control Who Uses Their Content & How it is Used（见附件图7） Customer Returns to the Article Once the Transaction is Complete（见附件图8） Rights Central: Rightsholder Reporting and Communications Hub（见附件图9） Four Main Modules（见附件图10） Update Works, Rights, and Fees（见附件图11） Run Custom Royalty Reports（见附件图12） Custom Royalty Reports